MYTH was born to showcase the Filipino artists' creativity and ingenuity. We proudly house Philippine-made fashionable apparel for men & women, small leather goods, fashion accessories, and shoes.

 

It was on December 7, 2007, that the dream of creating a store that celebrated Filipino talent came to life. That dream was MYTH.



There had been the proliferation of European and even Asian brands in the malls, while there was a lack of presence from the Filipino designers. Together with Randy Ortiz (MYTH's creative director), a compelling list of artists were put together for their creativity and pioneering designs.



The initial roster was a powerhouse of Filipino talent: Randy Ortiz, Dennis Lustico, Doltz Pilar, Henri Calayag, Ivarluski Aseron, Jing Monis, Joey Samson and Jojie Lloren. A few years later, Jojie, Dennis, and Doltz left our stable, and young foreign-educated designers Mich Dulce and Vanessa Ang briefly found a home in MYTH. Today, joining Randy, Henri, and Jing are: Jerome Salaya Ang, Joel Escober, Xernan Orticio, Jaz Cerezo, Marquez, Mick Perez, ProudRace, and Rosenthal Tee.

 

MYTH also has an in-house label created and designed by Edwin Ao, Joel Escober, and Mark Tamayo.